Our team of experts work with you every step of the way.

Alpha Admissions works with students to put their best foot forward while applying for post secondary education. We work with you to create a university application that you can submit with confidence.

Advisor Team

Jess Peters
Founder

Jess is the founder of Alpha Admissions 
and a graduate of the Queen’s Commerce program. For over a decade, she has helped hundreds of students gain acceptance to the world’s most competitive universities by uncovering what makes each applicant truly unique and transforming it into a bold, unforgettable story. She teaches students how to communicate their narrative with clarity and confidence across essays, videos, and interviews.

Katie Urchik
ALPHA ADVISOR

Katie is a graduate of the Bachelor of Commerce program at Queen’s University. 
At Queen’s, she held leadership roles including Co-Chair of ACE Queen’s (DECA), and contributed as both a case writer and business teacher. With a strong background in case competitions, mentorship, and communication, she’s passionate about helping students stand out. Katie now works in the insurance industry as a Producer Associate, bringing her relationship-building and business skills 
into practice.

Emily Pilon
ALPHA ADVISOR

Emily is a graduate of the Bachelor of Commerce program at the Smith School of Business. During her time at Smith, she served as a Teaching Assistant for multiple commerce courses, mentoring first- and second-year students. She also gained additional teaching experience as a substitute teacher with the Ottawa Catholic School Board. Emily is currently part of PepsiCo’s Sales Leadership Associate Program, where she works full-time and continues to grow her skills in business and leadership.

Andrew Mery
ALPHA ADVISOR

Andrew is a student in the BMOS and Ivey HBA program at Western University with hands-on experience across venture capital and private equity. He has held analyst roles at White Star Capital (AUM ~$1.5B), Evolis Capital, and Koru Capital, supporting investments in sectors such as TMT, healthcare, and late-stage growth. Andrew is passionate about helping students navigate the transition to business school, with 
a strong focus on storytelling, mentorship, and strategic preparation.

What Makes Us Different

Diverse Team of Experts

Our team is comprised of business school alumni, self-branding experts, and certified english teachers. Every student we work with gets the entire Alpha team on their team.

We Win by Teaching

Alpha Admissions is all about empowerment. We facilitate and teach our students how to craft top notch admissions essays. However, these skills will help them far beyond admissions.

Stress Free Experience

We understand how stressful university admissions can be, both for students and their families. We eliminate the unknowns of the process, while even making it fun!

What Our Customers Say

"Before working with Alpha Admissions, I was stressed about getting into my top programs. With their help, I was accepted to both Queen’s Commerce and Ivey AEO!"

Anthony, Queen's Commerce Class of 2025

"Working with Katie on my Queen's Commerce essay and video was one of the best decisions I made. She guided me through the entire application, and I was accepted into my dream program!"

LEAH, Queen's Commerce Class of 2025

"I definitely reccomend working with Alpha Admissions. They have all past essay/video questions, and really help you learn how to best perform on the Queen's Commerce and Ivey applications. I genuinely improved my  skills and was accepted to both programs!"

Seth, Ivey Business School Class of 2025

""After connecting with my Advisor I received immediate guidance on how to ensure that my essays were in the best shape possible. I recommend them as the best application consultant for high achieving students striving to attend some of the world’s top schools!"

Jonathan, Ivey Business School Class of 2021

"I found the process really helped develop my personal writing style. I got a better sense of how to communicate my personal achievements in an effective and interesting way. I was accepted to Queens Commerce and am very excited for university next year!"

Annie, Queen's Commerce Class of 2025

"Throughout the application process, my Advisors knowledge and guidance helped to alleviate some of the complexities and pressure that comes along with writing. The process of teaching provided a practical learning opportunity that could be applied in future endeavours."

Lauren, Queen's Commerce Class of 2023

"Alpha Admissions was one of the best decisions I made in high school. The supportive team worked hard to answer all of my questions and made me feel significantly more confident about my essays and writing abilities."

Steve, Queen's Commerce Class of 2025

"I would absolutely recommend students who are interested in competitive programs such as Queen’s Commerce to work with an Alpha Admissions advisor during their application process."

Stephanie, Queen's Commerce Class of 2025

"Not only did Jess help me get into my dream schools Queen’s Commerce and Ivey, but she taught me invaluable essay writing skills that I will continue to use throughout my time at university and beyond."

Elaine, Ivey Business School Class of 2023

"Thanks to the amazing help from Jess, I was accepted to Queens Commerce! Working with Alpha Admissions was one of the best decisions I have ever made and I would definitely recommend this to any Grade 12 student!"

Mandy, Queen's Commerce Class of 2025

"From our first call I was so relieved to have been working with Alpha Admissions. I immediately felt confident in my approach and learned so much. Not only did my essays get me accepted, but I became a better writer in the process."

Andrew, Queen's Commerce Class of 2022

"I was recently accepted to Queens Commerce and I couldn’t have done it without the Alpha team. They were a great support to have when applying and really helped ease my worries and unknowns about the process. You should definitely check them out."

Corey, Queen's Commerce Class of 2025

"Alpha Admissions was an incredible resource that allowed me to succeed in my university application process. They walked me through a very easy and simple process that allowed me to perfect my essays and application. I recommend Alpha Admissions to everyone I know applying to university."

Ryan, Queen's Commerce Class of 2019

"I am very satisfied with Alpha Admissions. My Alpha Advisor was an extremely helpful source of information, and helped me better navigate the highly stressful University application process."

Alex, Queen's Commerce Class of 2019

"Alpha Admissions helped me with my Ivey AEO application and I was accepted! I took what I learned and applied it to all of my other applications and got accepted to everywhere else I applied including Queen’s Commerce!"

Rebecca, Ivey AEO Class of 2025

"Alpha Admissions helped me immensely in writing my medical school applications. My Advisor taught me how to best reference my experiences to market myself and make me stand out! She completely changed the way I approach essays and I’m forever grateful for her help!"

Chris, 2021 Medical School Candidate

"I don't know what I would have done without the help of Alpha Admissions. While my grades were excellent, I was nervous about my writing and if my experiences would stand out. My Alpha Advisor made sure we highlighted my strengths, and I got accepted to Queen's Commerce!"

Alan, Queen's Commerce Class of 2018

"Going into my writing process for Ivey aeo application I was nervous but Jess helped me reduce my stress and focus in on my writing abilities. She made this process much easier for me and was a great guide and teacher."

Ali, Ivey Business School Class of 2025

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